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Cargo services
and catering have added to Saudi Arabian Airlines’
profitability over the years.
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Innovation
and growth are main priorities
Saudi Arabian
Airlines The first Middle Eastern airline to fly jets,
SV is rapidly expanding its fleet
In 1945, US president Franklin
D. Roosevelt presented King Abdul Aziz Ibn Saud with
a Douglas DC-3 aircraft. This gesture of friendship
between the two nations marked the starting point
for the development of Saudi Arabias national
civil aviation industry, with the founding of Saudi
Arabian Airlines as a government agency a year later
and the initiation of passenger flights out of Jeddah.
Saudi Arabian Airlines has
come a long way since then, becoming a fully independent
company in 1962, and consistently expanding its fleet,
extending its routes and services, and introducing
new, profitable operations such as cargo services
and catering over the last sixty years.
Under the directorship of
Khalid A. Almolhem, innovation and growth continue
to be the companys priorities. The last twelve
months have seen aggressive development for the airline.
The introduction of electronic services such as e-ticketing
the first e-ticket was issued in February this
year and interactive SMS information are the
external evidence of progressive technological development,
while increased passenger numbers have led to an overhaul
of the flight schedule and the launch of several new
destinations, including Manchester.
More passengers and more flights
require more airplanes. Discussions are ongoing with
suppliers to expand the Saudi Arabian Airlines
fleet, although finalising a deal takes some time,
and once completed, the first order will not be received
before 2010. For this reason, the airline dealt with
the surge in demand over the summer by leasing 14
aircraft, which Saudi Arabian Airlines officials
take as a healthy sign for the organisation and an
example of their expansion.
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| KHALID ALMOLHEM Director
General Saudi Arabian Airlines |
YOUSEF ATTIAH
VP of Customer Services of Saudi Arabian Airlines |
The purchase of two Boeing
720s in 1962 made Saudi Arabian Airlines the first
Middle Eastern airline to fly jets; today, negotiations
are under way for the latest plane in the Boeing stable,
the Dreamliner 787. This relies on better fuel efficiency
and longer air travel between destinations, and is
able to travel up to 15,000 km without refuelling,
an important aspect for an airline that flies to New
York over four continents.
In 2006, Saudi Arabian Airlines
carried over 16 million passengers, a half million
increase over the previous year, and recorded a rise
in profits, and prospects continue to look good. With
a booming economy and the airline industry in general
expanding, 2007 is expected to be a prosperous year
for the airline. King Abdullah is working to strengthen
bilateral relationships with other nations which will
increase business opportunities in both countries
and in turn lead to increased travel traffic.
Already flying to more than
70 destinations world-wide, Saudi Arabian Airlines
caters to both business and leisure travellers, operating
additional services in the busy Umrah and Hajj seasons
for religious pilgrims. And the Kingdoms current
opening-up to foreign tourism Saudi Arabia
has recently begun issuing group visas through tour
operators to foreign visitors as part of its efforts
to attract 1.5 million tourists a year by 2020
may eventually provide an extra market for the airline.