A growing number of people at the managerial level and above turn to The Independent for the emphasis it places on unbiased news and thought-provoking opinion.

A wide-ranging paper, it appeals to those involved in management, current affairs, world politics and international business. Often outspoken, its high-quality journalism has brought it many industry and consumer awards, plus a loyal audience.

"...the most important high-quality readership group."

The paper's readership, over 600,000, is high. But what is more indicative of the paper's position is that it has the largest share of the most important, highly influential decision-making group: those aged 25-54.

Apart from its high penetration of the traditional business and financial markets, The Independent has a wide readership amongst students and professionals in emerging industries such as information technology, telecommunications, media and the arts.

A MOST ENVIABLE PROFILE

Readers of The Independent are hard to pigeon-hole.
Their tastes a re eclectic, their interests diverse .
However, as the graphs demonstrate they are highly valuable to any advertiser:

% readers 25-54	% readers 35-44
% AB adults 15-44	% reader net household income £41,700 + a year

Source: NRS January-December 1999