Published in the heart of London, the world's financial capital, The Independent thrives on the cosmopolitan nature of one of the world's capital cities and attains independence via a myriad of perspectives that feed into its articles and features. The Independent has a circulation of 188,199 and readership of over 670,000 (Independent Media Pack April 2010). This newspaper is read by influential people in intermediate to high managerial roles. They are high-level consumers looking to keep abreast of international relations. The Independent has a loyal, well-educated and affluent readership from across the political spectrum in the United Kingdom and appeals to liberal readers searching for objective news.

The United Kingdom continues to hold the greatest concentration of opinion formers and world influence. It is an ideal environment for business to grown and succeed in international markets, offering a global gateway of connections. A recognised leader in the field of innovation and creativity, Britain is the fifth largest economy in the world. According to the European Attractiveness Survey 2010 conducted by Ernst & Young, the United Kingdom is rated the most attractive location for investment in Europe. At US$ 1.0 trillion, the UK's stock of foreign direct investment is exceeded only by the USA (Source: UK Trade & Investment 2010).